Monthly Archives: August 2010

Rational Decisions & Elevators

Posted on August 3, 2010 by John R. Durant

In one of the buildings at Microsoft there are three elevator stacks. Two going from the 1st floor (or rez-de-chaussee as we say in France) to the 5th (top) floor, and one that goes from the parking garage to the … Continue reading →

Posted in Behavior, Economics, Experiments, Innovation, Marketing | Tagged , , , , | 1 Comment