Category Archives: Experiments

Coke Zero, U2, and Randy Couture: Driving Successful Innovations

When I worked at Microsoft I found discussions about innovation to cause me the most reflection. As expected, in a large company with a well established product line there are all sorts of dilemmas and discussions about innovation. Opinions within … Continue reading

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Probabilistic Promotion

In a blog post on 12 Nov. Dan Ariely, popular evangelist of behavioral economics, advanced an idea to promote his latest book, “The Upside of Irrationality”. The idea is: If you were to buy the book in any version by … Continue reading

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Rational Decisions & Elevators

In one of the buildings at Microsoft there are three elevator stacks. Two going from the 1st floor (or rez-de-chaussee as we say in France) to the 5th (top) floor, and one that goes from the parking garage to the … Continue reading

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Irrational Decisions in Disasters: The Behaviors of Evacuation

Watching the news, there seems to be a cataclysm in play somewhere any day of the week. Among them are the wildfires scorching parts of California. News reports often feature people in evacuation who are scrambling to fetch personal items … Continue reading

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