Tag Archives: Marketing

Citi’s Message Gets “Sticky” Using Stories

In this case, I’m talking about the Dan-and-Chip-Heath sense of “sticky” meaning an idea or message that endures—something that sticks with you. Citi recently launched a new marketing campaign, “Citi Stories,” that is undeniably sticky, and it stands out as … Continue reading

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Coke Zero, U2, and Randy Couture: Driving Successful Innovations

When I worked at Microsoft I found discussions about innovation to cause me the most reflection. As expected, in a large company with a well established product line there are all sorts of dilemmas and discussions about innovation. Opinions within … Continue reading

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Probabilistic Promotion

In a blog post on 12 Nov. Dan Ariely, popular evangelist of behavioral economics, advanced an idea to promote his latest book, “The Upside of Irrationality”. The idea is: If you were to buy the book in any version by … Continue reading

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Rational Decisions & Elevators

In one of the buildings at Microsoft there are three elevator stacks. Two going from the 1st floor (or rez-de-chaussee as we say in France) to the 5th (top) floor, and one that goes from the parking garage to the … Continue reading

Posted in Behavior, Economics, Experiments, Innovation, Marketing | Tagged , , , , | 1 Comment