Category Archives: Behavior

Green Baloney Feasts: What It Takes For a Shot At the Top

One of the easiest and most common things to do is look at people who’ve “made it” and say, “I wish I had that kind of success.” The truth is that this expressed wish is very rarely sincere. The simple … Continue reading

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Leading By Letting Others Lead Themselves

We frequently hear messages about ‘must-haves’ and how we’ve ‘gotta have it.’ It seems we spend much of our lives aspiring to acquire. In so doing, we can easily fail to recognize what we shouldn’t own, especially the challenges and … Continue reading

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We’ll Soon Say ‘Goodbye Best Buy’: Traditional Retailers Ignore Customer Service At Their Peril

I predict that within 10 years many large brick-and-mortar retail brands like Best Buy will disappear, and the main reason why is that most retailers all but ignore their best weapon when competing with purely online retailers: Customer service as … Continue reading

Posted in Behavior, Economics, Marketing, Retail, Society | Tagged , , , , | 2 Comments

Books and Articles Recently Read Feb 2011

Like most people it seems, I read a lot of books. I’m frequently asked what I just read. I thought it might be helpful to keep a running list of my latest reading (and RE-reading) including books, magazines, etc. I’m … Continue reading

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Facebook, Textbook and Screens: A Paradox in Communication

So much has been written and said about Facebook, but we seem to have overlooked something rather significant about the popular social networking site: Facebook is really “Textbook” because it primarily connects people text-to-text. Granted, most social networking applications (sites) … Continue reading

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Probabilistic Promotion

In a blog post on 12 Nov. Dan Ariely, popular evangelist of behavioral economics, advanced an idea to promote his latest book, “The Upside of Irrationality”. The idea is: If you were to buy the book in any version by … Continue reading

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Rational Decisions & Elevators

In one of the buildings at Microsoft there are three elevator stacks. Two going from the 1st floor (or rez-de-chaussee as we say in France) to the 5th (top) floor, and one that goes from the parking garage to the … Continue reading

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