Monthly Archives: August 2011

Green Baloney Feasts: What It Takes For a Shot At the Top

One of the easiest and most common things to do is look at people who’ve “made it” and say, “I wish I had that kind of success.” The truth is that this expressed wish is very rarely sincere. The simple … Continue reading

Posted in Behavior, Innovation, Leadership, Society | Tagged , | 12 Comments

Leading By Letting Others Lead Themselves

We frequently hear messages about ‘must-haves’ and how we’ve ‘gotta have it.’ It seems we spend much of our lives aspiring to acquire. In so doing, we can easily fail to recognize what we shouldn’t own, especially the challenges and … Continue reading

Posted in Behavior, Leadership | Tagged , , | Leave a comment

Citi’s Message Gets “Sticky” Using Stories

In this case, I’m talking about the Dan-and-Chip-Heath sense of “sticky” meaning an idea or message that endures—something that sticks with you. Citi recently launched a new marketing campaign, “Citi Stories,” that is undeniably sticky, and it stands out as … Continue reading

Posted in Innovation, Marketing, Retail | Tagged , , , | Leave a comment