Category Archives: Economics

We’ll Soon Say ‘Goodbye Best Buy’: Traditional Retailers Ignore Customer Service At Their Peril

I predict that within 10 years many large brick-and-mortar retail brands like Best Buy will disappear, and the main reason why is that most retailers all but ignore their best weapon when competing with purely online retailers: Customer service as … Continue reading

Posted in Behavior, Economics, Marketing, Retail, Society | Tagged , , , , | 2 Comments

Coke Zero, U2, and Randy Couture: Driving Successful Innovations

When I worked at Microsoft I found discussions about innovation to cause me the most reflection. As expected, in a large company with a well established product line there are all sorts of dilemmas and discussions about innovation. Opinions within … Continue reading

Posted in Economics, Experiments, Innovation, Marketing, Retail | Tagged , , , , , , , , | 1 Comment

Books and Articles Recently Read Feb 2011

Like most people it seems, I read a lot of books. I’m frequently asked what I just read. I thought it might be helpful to keep a running list of my latest reading (and RE-reading) including books, magazines, etc. I’m … Continue reading

Posted in Behavior, Economics, Society | Leave a comment

Probabilistic Promotion

In a blog post on 12 Nov. Dan Ariely, popular evangelist of behavioral economics, advanced an idea to promote his latest book, “The Upside of Irrationality”. The idea is: If you were to buy the book in any version by … Continue reading

Posted in Behavior, Economics, Experiments, Innovation, Marketing, Retail | Tagged , , , | 1 Comment

Rational Decisions & Elevators

In one of the buildings at Microsoft there are three elevator stacks. Two going from the 1st floor (or rez-de-chaussee as we say in France) to the 5th (top) floor, and one that goes from the parking garage to the … Continue reading

Posted in Behavior, Economics, Experiments, Innovation, Marketing | Tagged , , , , | 1 Comment

Irrational Decisions in Disasters: The Behaviors of Evacuation

Watching the news, there seems to be a cataclysm in play somewhere any day of the week. Among them are the wildfires scorching parts of California. News reports often feature people in evacuation who are scrambling to fetch personal items … Continue reading

Posted in Economics, Experiments, Finance, Innovation, Marketing, Retail | Leave a comment